Fabulash are a Liverpool based Lash Brand formed by a lash technician who has been in the industry for over 5 years. Fabulash was born from the Director’s desire to create an affordable brand of lashes that were still of the highest of quality in the form of Strip Lashes as well as Individual Lashes.
Fabulash were only trading through Instagram and wanted to launch a website to become more professional and grow their brand beyond Instagram. They required a user friendly, responsive website that was easy to use for the consumer but also easy for themselves to manage behind the scenes.
The new Fabulash website brings their Instagram brand to life through on-brand banner creation and product descriptions, as well as pages that connect with visitors including “About Fabulash, Shipping Information and Returns Information”. The experience the customer initially had with Fabulash was dramatically improved with the design and development of their new Shopify website, resulting in a higher conversion rate and a seamless online experience.